Don't consume any shark fin products, and educate your friends
Don't eat shark fin soup, tell your friends not to eat it and inform those offering it why you refuse it.

Avoid companies that deal in shark fin products
Public outcry forced Disney Corporation to reconsider selling shark fin soup in Hong Kong.

Join organizations that are working to end to shark finning
International conservation organization WildAid is leading the charge to raise awareness of the shark finning crisis.

Educate yourself
Go see the documentary Sharkwater. Go to WildAid's web site, www.wildaid.org, and go to www.savingsharks.com.

Go diving
Your diving dollars help ensure that sharks are worth more to destination economies alive than dead.