Why Advertise With PADI Media?

Tap into the world’s largest community of engaged, passionate divers through PADI Media. Our audience isn’t just interested in diving — they live for it. These are high-intent travelers and gear enthusiasts who prioritize dive experiences when planning their next adventure, often spending significant time and money to do so.

Through our trusted platforms — including Scuba Diving magazine, The Undersea Journal, Scubadiving.com, PADI.com, newsletters, and social media channels — your brand will reach an affluent and adventure-driven audience that actively seeks out new destinations, resorts, gear, training opportunities, and experiences.

Whether you’re looking to drive bookings, boost brand awareness, or generate product interest, we’ll help you connect with the right divers — the ones most likely to take action.

Let’s start a conversation about how we can tailor a campaign to meet your goals.

Audience Channels

Print:

Scuba Diving Magazine - 85,000 distribution, 10X issues per year

The Undersea Journal - 112,000 distribution, 4X (digital trade publication)

Email:

Scuba Diving's Sponsored Email List - 240,000 opt-ins

Scuba Diving's Editorial eNewsletter - 95,000 opt-ins

Online Audiences: (2.6M+ Total Monthly Page Views)
ScubaDiving.com - 278,000+ Monthly Page Views

PADI.com - 2.4M+ Monthly Page Views

Social:
PADI Facebook - 2.6M+ followers
Scuba Diving Facebook - 378,000+ followers

PADI Instagram - 1.1M+ followers
Scuba Diving Instagram - 296,000+ followers

PADI X - 179,600+ followers
Scuba Diving X - 140,900+ followers

PADI TikTok – 196,600 followers

Scuba Diving TikTok – 12,700 followers

All ads must comply with PADI’s Advertising Policy (PDF).

PADI Media Representatives

David Benz, Director, PADI Media
[email protected]
Phone: +1 (850) 261 1355


Territories:

Eastern United States

Caribbean & Atlantic: Antigua and Barbuda, Aruba, Bahamas, Barbados, Bermuda, Bonaire, British Virgin Islands, Cayman Islands, Curacao, Dominica, Dominican Republic, Grenada, Guadeloupe, Martinique, Montserrat, St. Lucia, St. Kitts, Trinidad & Tobago, Turks & Caicos, United States Virgin Islands

Europe & Middle East: including Egypt, Jordan, Oman, Saudi Arabia, United Arab Emirates

Africa: including Seychelles

Jeff Mondle, Director, PADI Media
[email protected]
Phone: +1 (760) 419 5898

Territories:

Australia, Canada, Fiji, Hawaii, Las Vegas, Malaysia, Maldives, Pacific, Papau New Guinea, Singapore, Tahiti and Thailand

Equipment Manufacturers


Linda Sue Dingel, Territory Manager, PADI Media

[email protected]
Phone: +1 (407) 913 4945

Territories:

Belize, Brazil, Central America, Costa Rica, Cuba, Galapagos, Guam, Bay Islands of Honduras, Ecuador, Indonesia, Japan, Mexico, Micronesia, New Zealand, Nicaragua, Panama, Palau, Philippines, Puerto Rico, South America and Western United States